Go High Level white label CRM helps marketing agencies become software companies without coding. For $297 a month, you can rebrand the entire platform with your logo, colors, and custom domain, then sell it to clients as if you built the software yourself.
This business model generates predictable recurring revenue that scales independently of service delivery hours. In this guide, I will walk you through the core white-label features for agencies, costs, and step-by-step setup instructions.
What Is White Label in Go High Level?
White labeling removes all GoHighLevel branding from the platform and replaces it with yours. When clients log in to your branded version of the software, they only see your logo, colors, and your brand throughout their experience. GoHighLevel remains completely invisible. To clients, this appears as software you built, not a rebrandable platform you lease.
This differs fundamentally from affiliate marketing or reselling. You’re not directing clients to GoHighLevel’s website or earning commissions on referrals. You control pricing, packaging, support, and the entire customer relationship.
The platform provides the technical infrastructure while you own the brand equity and client relationships.
GoHighLevel White Label Features for Agencies
GoHighLevel white label features are the tools that agencies in Canada, the US, and around the world use to deliver a fully professional, proprietary software experience to every client they onboard.
Here is a breakdown of the tools agencies get access to across both white label pricing plans (Agency Unlimited & Pro).
Custom Domain and Branded Login Page
Clients access the platform through your subdomain and land on a login page that reflects your brand.
The GoHighLevel name is nowhere in sight. Every interaction begins and ends inside your branded environment.
System-Wide Link Branding
The GoHighLevel white label features extend well beyond the login page. Every link generated by the platform, whether in an email, an SMS, a calendar booking, or a form submission, uses your custom domain.
Clients interacting with any part of the system encounter only your brand at every touchpoint.
Unlimited Client Sub-Accounts
The Agency Unlimited plan allows you to create completely isolated branded environments for each client at no additional cost per account. Each sub-account operates independently with its own contacts, pipelines, automations, and reporting while sitting under your white-labeled umbrella.
Whether you are managing five clients or fifty, the platform cost stays exactly the same.
White-Label Desktop App
The GoHighLevel white-label desktop app is available for $297/month on the Agency Unlimited plan. This tier provides unlimited sub-accounts, meaning you can create separate branded environments for each client without additional platform fees.
This reinforces the perception that your agency has built and owns the software they depend on daily, rather than reselling access to a third-party platform.
White-Label Mobile App
The GoHighLevel white-label mobile app is available exclusively on the Agency Pro plan at $497/month. It takes the branded experience to iOS and Android.
Clients download an app from the App Store or Google Play that carries your agency’s name and branding, giving them full platform access on their phones under your identity.
Rebilling Infrastructure
GoHighLevel white label SaaS includes two levels of rebilling infrastructure depending on the plan. The Agency Unlimited plan supports manual billing, allowing agencies to invoice clients directly for platform access at their own pricing and on their own schedule.
The Agency Pro plan offers SaaS Mode. This feature automates the entire billing process via Stripe integration.
Clients pay through a branded checkout page, subscriptions renew automatically, failed payments trigger dunning sequences, and branded invoices are issued without any manual input.
Clients receive invoices that bear your company name and never see any reference to GoHighLevel at any point in the billing process.
API Access
Both GHL white label plans include API access, though the depth differs between them. The Agency Unlimited plan provides basic API access for standard integrations with third-party tools and platforms.
The Agency Pro plan provides advanced API access. This gives agencies greater flexibility to build custom integrations, connect proprietary systems, and extend platform functionality.
Tiered Subscription Packaging
Available on the Agency Pro plan through SaaS Mode, tiered subscription packaging allows agencies to create multiple pricing tiers with different feature sets under their white-labeled GoHighLevel SaaS product.
For example, a basic tier might include CRM and email marketing. A professional tier adds SMS and advanced automation.
The premium tier may include AI tools and priority features. Each tier is priced independently, giving agencies the infrastructure to run a structured software business with clearly defined plans.
Snapshot Deployment
Agencies can build templates containing funnels, workflows, email sequences, SMS campaigns, and pipeline stages for specific industries.
They can then deploy them to new client sub-accounts.
What would otherwise take days of manual setup deploys in minutes. GoHighLevel white label SaaS businesses that invest in building quality snapshots upfront scale their onboarding capacity without proportionally scaling their time.
Priority Support
Priority support is available exclusively on the Agency Pro plan. It ensures that issues are escalated and resolved faster than on lower-tier plans.
For agencies managing active client campaigns at scale, where a platform issue requires rapid resolution, a faster response time is a practical operational advantage that pays for itself when something urgent needs fixing.
How to White Label GoHighLevel (GHL)
To white-label GHL, you need to rebrand the platform as your own by customizing the company settings in your dashboard to include your logo, domain, and company details. You will also set up sub-accounts that reflect your brand, client login, and pricing tiers that make sense for your business.
The following steps will guide you through the entire process.
Step 1: Sign up or Upgrade to Agency Unlimited or Agency Pro
White-label capabilities require the Agency Unlimited plan at $297/month (desktop white-label) or the Agency Pro plan at $497/month (mobile apps plus SaaS Mode).
The Starter plan at $97/month doesn’t include white-label features. Sign up or upgrade through your GoHighLevel dashboard.
Step 2: Set Up Your Custom Domain
Create a subdomain specifically for your white label platform, such as app.youragency.com or crm.yourbrand.com. Go to your DNS provider (GoDaddy, Cloudflare, Namecheap, etc.) and create a CNAME record with these settings:
- Host/Name: Your chosen subdomain (for example, “app”)
- Points to/Target: app.msgsndr.com
- TTL: Leave as default unless your provider requires specific values
Step 3: Configure White Label Domain in GoHighLevel
Log in to your Agency account and navigate to Settings, then Agency Settings, then Company, and finally Whitelabel, then Whitelabel Domain. Enter your whole subdomain (for example, app.youragency.com) and click Update. GoHighLevel will automatically issue an SSL certificate once DNS propagation is complete, which typically takes 15 minutes to 2 hours.
Step 4: Upload Your Logo
In Agency View, go to Settings, then Agency Settings, then Company. Upload your agency logo with recommended dimensions of approximately 350×180 pixels, with a maximum file size of 2.5 MB. A PNG file with a transparent background works best for a professional appearance across different interface backgrounds.
Step 5: Add Legal Documentation URLs
In the same Company settings section, paste your Privacy Policy URL and Terms & Conditions URL. These links appear in the footer of your white label login page, ensuring legal compliance and building client trust.
Step 6: Configure Email Settings (Optional but Recommended)
For emails sent from your platform to display your domain, set up a transactional email provider like Mailgun or SendGrid. Navigate to Settings, then Email Services, and configure your provider. Verify your domain through SPF, DKIM, and DMARC records in your DNS settings to ensure proper email deliverability.
Step 7: Test Your White Label Login
Wait for DNS propagation to complete (check using tools like whatsmydns.net). Open your custom domain (for example, http://app.youragency.com) in a browser. You should see your branded login page with your logo and legal links displayed. SSL should automatically redirect HTTP to HTTPS once the certificate is issued.
Step 8: Set Up SaaS Mode (Agency Pro Only)
If you’re on Agency Pro, navigate to Settings, then SaaS Mode Configuration. Here you can create custom pricing tiers, define feature access per tier, and configure automated Stripe billing. This enables you to charge clients for monthly subscriptions automatically.
Step 9: Create Industry Snapshots
Build pre-configured templates containing funnels, workflows, email sequences, and SMS campaigns for your target industries. These snapshots deploy instantly to new client sub-accounts, dramatically reducing onboarding time from days to minutes.
Who Needs White Label
Growing Agencies managing 5+ clients benefit immediately. The professional white label branding positions you as an established software provider rather than a freelancer reselling someone else’s tools. Clients perceive higher value, justifying premium pricing and improving retention.
Niche Specialists serving specific industries, such as dental practices, real estate teams, fitness studios, or law firms, can create industry-specific branded solutions. “DentalFlow CRM” or “RealtyConnect Platform” commands higher prices than generic marketing software, even when the underlying infrastructure remains identical.
Service-to-SaaS Transitions work beautifully with white label capabilities. Agencies tired of trading time for money can gradually shift clients from service retainers to software subscriptions plus reduced service hours. This hybrid model maintains revenue while reducing workload.
Entrepreneurs building SaaS businesses without technical skills can launch software companies in weeks rather than years. The white-label infrastructure eliminates $50,000- $ 500,000 in development costs while providing battle-tested features customers actually use.
GoHighLevel White Label: Final Words
Go High Level white-label transforms agencies from service providers into software companies at previously impossible price points. The $297-497 monthly investment offers infrastructure that would cost $50,000-500,000 to build from scratch, if you even possessed the technical expertise to attempt it.
For agencies managing 5+ clients and serious about recurring-revenue models, white-label capabilities pay for themselves within the first month. The combination of professional branding, unlimited client accounts, and SaaS billing infrastructure creates business model opportunities that didn’t exist a decade ago.