Transform Your Marketing & Sales With Go High Level CRM
The all-in-one AI-powered platform that empowers you to close more deals, generate predictable revenue, and manage customers around the clock!
What Is Go High Level (GHL) CRM?
Go High Level CRM is an all-in-one white-label marketing platform that provides agencies, small business owners, and service providers with the tools required to automate campaigns, generate leads, manage online reputation, and customer relationships under a single dashboard.
The software eliminates the stress of using multiple tools from different platforms and enables you to acquire and manage an unlimited number of clients.
It combines AI-powered automation, CRM functionality, email and SMS marketing, funnel building, and appointment scheduling into a single unified system. The white-label functionality allows users to provide customised services and resell the HighLevel CRM platform under their own brand, keeping all the profit.
What Is Included in Go High Level?
Here’s a breakdown of some of the core Go High Level features and how they can help you transform your business.
1. Comprehensive CRM System
GoHighLevel provides advanced contact management that surpasses basic CRM systems. Store unlimited contacts with detailed profiles including names, emails, phone numbers, interaction history, website activity, deal associations, and custom properties specific to your business needs.
Advanced Contact Management:
Track every customer interaction in a unified timeline- You can manage multiple sales pipelines simultaneously
- It enables you to monitor the complete customer journey from first touch to conversion
- The tool helps you create custom fields and tags for precise segmentation
- It helps with lifecycle stage tracking (Lead → MQL → SQL → Customer)
- It provides automatic lead scoring based on engagement and behaviors
Automated Lead Capture: The GHL CRM system automatically captures lead information from multiple sources, including landing pages, forms, Facebook ads, Google ads, phone calls, and website chat, and organizes it in a centralized database with appropriate sales pipeline assignments.
Pipeline Management: Create unlimited custom pipelines for different products, services, or client segments. Use visual drag-and-drop boards to move deals through stages, track revenue forecasts, identify bottlenecks, and monitor team performance in real-time.
2. Multi-Channel Communication
Manage all customer communications from a single unified inbox instead of switching between multiple platforms:
SMS Text Messaging:
- Two-way conversations with customers
- It provides bulk SMS campaigns with personalization
- Automated SMS sequences triggered by behaviors
- SMS appointment reminders and confirmations
- Link tracking and engagement analytics
Email Marketing:
- You can send unlimited emails with no hidden limits
- It provides a drag-and-drop email builder with templates
- You can use the platform’s A/B testing tool for subject lines and content optimization
- It allows for advanced personalization using contact data
- It tracks email opens, clicks, and replies
- You can send out automated drip campaigns
Voice & Calling:
- It enables you to make calls directly from the platform
- It provides voicemail drops for efficient outreach
- You can record and log calls
- It offers click-to-call from contact records
- It gives a power dialer for high-volume calling
Social Media Integration:
- You can communicate via Facebook Messenger
- It helps you manage Instagram DMs
- It’s integrated with Google Business Messages (GMB)
- The platform is integrated with WhatsApp messaging
- It provides a unified inbox for all channels
3. Marketing Automation That Works
GoHighLevel CRM’s marketing and automation tools help you build sophisticated automation workflows that run on autopilot, saving countless hours while improving conversion rates:
Workflow Builder:
- Visual drag-and-drop interface for creating automations
- Conditional logic and branching (if/then scenarios)
- Multi-channel sequences (email, SMS, tasks, notifications)
- It allows you to set time delays and wait steps
- You can tag and segment contacts
- It allows for the automation of pipeline movements
Automation Capabilities:
- It provides drip campaigns that nurture leads over days or weeks
- You can use behavioral triggers to respond to specific actions. This includes form fills, email opens, and page visits
- It allows for the automation of follow-ups that feel personal and timely
- It scores leads based on engagement and demographics
- You can set appointment reminders via SMS and email
- You can create tasks and assignments for team members
4. AI Employee: Your 24/7 Virtual Assistant
GoHighLevel’s AI Employee feature creates intelligent virtual assistants trained on your specific business information:
Natural Language Processing: The AI understands and responds to customer questions in conversational language, providing accurate, human-sounding, professional answers.
Core Capabilities:
- Instant customer support answering FAQs and common questions
- It qualifies lead by asking relevant discovery questions
- It helps you with appointment booking, checking calendar availability, and scheduling
- This tool helps personalize recommendations based on customer data and history
- You can communicate with customers across SMS, email, live chat, and Facebook Messenger
- It escalates and transfers complex issues to human team members
Customization Options:
- You can set conversation personality to professional, friendly, or casual
- It allows you to upload business documents, FAQs, and product information for training
- You can define guardrails for what AI can and cannot do
- You can configure when to escalate to humans
- It enables you to customize responses for different scenarios
5. Funnel & Website Builder with AI
The AI-powered funnel and website builder in Go High Level CRM helps you build high-converting landing pages, sales funnels, and complete websites with ease:
Traditional Builder:
- Hundreds of pre-built templates for various industries
- Drag-and-drop editor requiring no coding
- Mobile-responsive designs automatically
- A/B testing for optimization
- Custom CSS for advanced users
- Fast-loading pages optimized for conversions
Revolutionary Funnel AI Feature: Create conversion-focused landing pages, complete sales funnels, and entire websites in minutes instead of hours. Provide the AI with information about your business, products, target audience, and goals—the AI automatically builds professionally designed pages, writes compelling copy, structures conversion paths, and creates complete funnel sequences.
Integrated Features:
- Payment processing integration
- Order forms and checkout pages
- Upsell and downsell pages
- Thank you, and confirmation pages
- Membership area integration
- Custom domain connection
6. Appointment Scheduling & Calendar Management
The platform’s built-in calendar system saves you hours weekly by eliminating back-and-forth scheduling:
Smart Scheduling:
- It provides personal booking links for each team member
- This tool can help you create multiple meeting types
- It gives a real-time availability checking
- It buffers times before and after meetings
- You can schedule a team meeting with a round-robin distribution
- It enables time-zone detection and helps convert time
Integration & Automation:
- This tool syncs with Google Calendar, Outlook, and iCloud
- It sends out automatic confirmation emails and SMS
- You can use it to send out reminder sequences
- It automatically triggers no-show follow-ups
- This feature helps you store notes and recordings during meetings
- The system sends out post-meeting automation workflows
7. Reputation Management & Review Generation
The Go High Level reputation management tool helps you transform your online reputation with powerful automated features:
Review Request Automation:
- It automates review requests sent via SMS and email
- This automation tool optimizes timing based on the customer journey stage
- You can automate follow-up sequences for non-responders
- It provides customizable request templates
- It offers multi-platform review generation (Google, Facebook, Yelp)
Review Monitoring:
- Centralized dashboard showing all reviews
- Real-time alerts for new reviews
- Sentiment analysis and ratings tracking
- Response management across platforms
- Review showcase widgets for websites
8. White-Label Capabilities & SaaS Mode
The Go High Level white label feature allows you to rebrand the entire platform with your logo, colors, and domain, then resell it as your proprietary software:
Complete Branding Control:
- Custom logo and color scheme
- Branded mobile apps (iOS and Android)
- Custom domain configuration
- Remove all GoHighLevel branding
- Personalized email sender domains
- Custom login pages
SaaS Business Tools:
- It offers a client billing management tool
- You are provided with a tiered pricing configurator (Basic, Pro, Premium plans)
- It allows you to automate subscription billing
- You can track usage and rebilling
- It provides access to the client portal
- You can use it for the management of sub-account dashboards
Strategic Benefits:
- It provides a stream of additional recurring revenue
- It increases client retention
- It gives customers a higher perceived value of services
- Position you professionally as a technology company
- Provides competitive differentiation in your market
9. Membership Sites & Course Delivery
This tool helps you create and manage membership sites for course delivery, content distribution, and community building:
Membership Features:
- It allows for the creation of an unlimited number of membership sites and courses
- The tool offers drip-release content scheduling
- It provides member access management
- You can receive payments for paid memberships through its payment integration
- It provides a community forum and discussion
- You can monitor learners’ journeys and provide them with a certificate upon completion
- It gives a mobile-responsive member area
Use Cases:
- You can use it to provide online course delivery with structured lessons
- Tutors can create content libraries for subscribers
- It can be used as a client training portal
- You can use it to build community membership sites
- Online vendors can use it for digital product delivery
- The tool allows for the creation of recurring subscription content
10. GoHighLevel Forms, Surveys & Data Collection
GHL CRM helps you create unlimited forms and surveys for lead capture and customer feedback through the use of this feature:
High Level Form Builder:
- It offers a drag-and-drop form creation tool
- The multi-step forms offer better conversion
- It uses conditional logic that shows/hides fields based on answers
- Provides you with file upload capabilities
- It allows you to receive payment with the payment collection form
- You can embed HighLevel forms on your website or use them as standalone forms
Survey Tools:
- Provides you with customer satisfaction surveys
- Offers Net Promoter Score (NPS) tracking that measures customer loyalty
- It allows for feedback collection from customers
- You can use this survey tool to create quizzes and assessments
- It shows you results from survey analytics
11. Reporting & Analytics
The reporting and analytics tool in Go High Level CRM allows you to track performance across all platforms and provides you with comprehensive reporting:
Available Reports:
- It includes reports for pipeline and deal analytics
- The tool enables conversion rate tracking
- It provides email and SMS performance metrics
- You can use it for revenue forecasting
- It offers team performance dashboards
- It includes lead source attribution
- You will receive your customers’ lifetime value reports
- It analyzes campaign ROI
Custom Dashboards: This feature lets you create personalized dashboards for different team roles. Sales managers see pipeline metrics, marketers see campaign performance, and executives see high-level revenue and growth indicators.
PLUS SO MUCH MORE…
Go High Level CRM Pricing
Go High Level CRM pricing is divided into 3 flexible plans to accommodate businesses and agencies of different sizes. The Agency Starter, Agency Unlimited, and Agency Pro.
Agency Starter
Up to 3 sub-accounts. Solo entrepreneurs• Freelancers with 1-2 clients• Small agencies getting started
$
97
/Month
Complete CRM functionality
Unlimited contacts & pipelines
Email & SMS marketing
Funnel & website builder
Appointment scheduling
AI Employee access
Reputation management
Sale
Agency Unlimited
Growing agencies (3+ clients)• Consultants managing multiple accounts• Businesses ready for white-labeling• Building SaaS revenue
$
297
/Month
Everything in starter plan
Unlimited sub-accounts
Advanced automation
White-label capabilities
Branded desktop apps
SaaS mode (basic)
Advanced reporting
Priority support
Sale
Agency Pro
• Established SaaS businesses• Agencies with 20+ clients• Building automated recurring revenue• Professional software providers
$
497
/Month
Everything in unlimited plan
Full SaaS automation
Advanced rebilling features
SaaS configurator (tiered pricing)
Custom branded mobile apps
Advanced API access
Dedicated account support
Priority training
Sale